Who is Anita Sibul?

Anita Sibul is a personal brand of a woman who values quality, but does not give up a good deal, freedom of movement, character and empathy with a grain of honesty. Discipline and joy are the keywords of Anita’s work ethic, which has helped to create and shape both the person and the brand.

What is her story?

Growing up in such a tiny place as Jõgeva meant that every step you took was not only known to everyone, but everyone also had an opinion about it. Of course, my beauty and fashion Youtube channel, which I started later in elementary school, also came under review.

The process was simple: it was either warmly welcomed or belittled. In my case, the latter happened. Although I also had sweet supporters, my classmates had a negative opinion. 

However, I had been planning making a Youtube channel for so long in my head, showing off products in front of the mirror and writing down ideas page by page that I really didn’t want to stop making videos. In retrospect, it was probably this innate motivation for my courage not to back down from my goal.

Where is she now?

Now, several years later, I call Tallinn my hometown and want to share my travel experiences, beauty and fashion ideas, and the positive energy to be yourself.

Besides the 6 years & counting social media career, I have also studied writing business plans (including financial, market and competition analysis) in EUAS, 8-week AI course (including business analytics) in TU, finished professional makeup artistry in IMC.


The biggest achievements of my social media career:

  • The face of a L’Oreal hair campaign (speaking role in a video commercial + photo ad);
  • Fanta campaign face;
  • Kaubamaja anniversary issue front cover model;
  • Long-term collaborations with companies such as Wolt, Maybelline, LaserSecret, LA Girl Cosmetics etc;
  • Coaching company for middle-schoolers;
  • Best Videoblog 2. place in Estonian Bloggers Awards 2017;
  • 18 000+ followers on Instagram.

The best performing posts on my platforms:

  • Unboxing clothing hauls on Youtube;
  • Travel stories on Instagram;
  • Creative, a little over-board posts on Instagram;
  • Giveaways.


 I am excited about new offers and collaborations. Check out my previous work under Portfolio, 

take a look at my socials and statistics under My Socials, and drop me a message under Contact Me!